Dublin, August 19, 2021–(Business Wire)–The “Digital Signage Market-Forecast from 2021 to 2026″ report has been added to ResearchAndMarkets.com’s products.
The digital signage market is expected to grow at a compound annual growth rate of 11.67% during the forecast period, and the market size will increase from US$5.250 billion in 2019 to US$11.372 billion in 2026.
Digital signage can be called electronic signage. A sign is a design or a set of signs and symbols used for marketing. Digital signage uses technologies such as LCD, LED and projection display content (including digital images, videos, streaming media and information), and is widely used in public places, transportation systems, museums, stadiums, retail stores, hotels and restaurants, etc. Provide wayfinding , Exhibition, marketing and outdoor advertising. This technology is increasingly used to provide the public with updated information quickly and easily, minimize paperwork, make advertising and marketing content more attractive through animation, and improve the user experience. Many digital signage vendors provide customization options for their products to make the products more profitable for their end users. Digital signage mainly relies on hardware components to ensure the delivery of high-quality content.
These displays have replaced the traditional small and micro displays with large wall-mounted LEDs and LCDs and are used in various industries. They are designed for applications that require suppliers to attract customers/audiences from a wider perspective and extract maximum effectiveness from marketing messages. It is no longer just a simple screen that displays the content of the time schedule. We live in an era where industries, creators, and service providers can choose from a variety of hardware options to achieve their goals. In addition, leading software solutions like Intuiface have even launched some products, even non-technical teams can adopt modern technologies with minimal effort and experience. Below is a thumbnail summary of some of the most popular technologies. With the help of digital display technology, information is provided in a digital format including animations and pictures, thereby promoting business development more effectively than the traditional model of contacting customers. In addition, the integration of biometric technology and modern digital signs has developed products such as tracking thermal paths and gaze tracking. Gaze tracking technology helps locate areas with a large number of consumers, thereby helping companies track consumer behavior for effective marketing. Therefore, the increasing use of the aforementioned technologies is expected to strengthen product demand in the next few years.
The demand for digital signage solutions in different vertical industries continues to grow, and it is expected to drive the growth of the digital signage market in the next few years. Retailers can implement markets to attract information-driven consumers to pause, view, and purchase products and services, thereby creating a rich shopping environment. With the help of digital signage, retailers can project images and videos to showcase products and attract audiences’ interest, and they can arrange displays and combine content to create an artistic and dynamic atmosphere. Due to increasing digitization, consumers increasingly rely on online content to find information, get transactions, discover new ideas and get inspiration before buying.
Digital signage is used for indoor and outdoor applications. In outdoor applications, they are used in the form of kiosks, billboards and signs. Severe weather conditions, such as rain, snow, mud, and extreme temperatures, can affect the performance of digital signage and may even reduce its future performance. Digital signage that is exposed to direct sunlight for a long time can also have thermal management problems. This will affect the life of the display and even reduce its performance. Therefore, it is very important to choose cooling filters and thermal management software to manage digital signage heat accumulation. Therefore, the lack of signage products that can operate normally even in severe weather conditions may have a negative impact on its widespread adoption, leading to reduced market demand.
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Post time: Aug-23-2021